By Adrienne Burmeister
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June 15, 2023
Just in time for summer travel season, Rufhaus Designs, a Monmouth County WBENC-certified business specializing in creative design, custom content and marketing, launched divercity™, a clothing and accessories brand committed to spreading positivity and celebrating our differences, one city at a time. “We like to call it ‘casual clothing with a purpose,’” says Rufhaus President Jennifer Ruf, who founded Rufhaus two decades ago. Wearers can show off their personal style, and celebrate their city’s rich diversity, with classic T-shirts, sweatshirts, hoodies, footwear and more — all emblazoned with their city’s name and customized divercity™ logo. “The purpose of wearing our unique divercity™ designs is to join together and spread positivity about all the great people and things that make a city come to life,” Ruf added. The current designs feature 27 cities across the country, from San Francisco to Miami and many destinations in between. Ruf says before rolling out the new brand, she tested the concept by launching a line of divercity™ apparel featuring Asbury Park, a favorite travel destination for the New Jersey native. “We noticed that Asbury residents were extremely proud of their city,” which received an A+ ranking from niche.com for its ethnic and economic diversity, she says. Not only did Asbury Park residents love the apparel, but members of the city’s bustling tourism scene clamored to get their hands on it, too. As demand for divercity™ continues to spread, Rufhaus says the clothing line will expand, too, to incorporate more cities across the U.S., along with new apparel and accessory designs. “Now people have a way to spotlight their town’s diversity, loud and proud!” she added. To see the collection, visit www.divercityliving.com