News & Views from the Haus
Strengthen Your Brand's Culture and Community with a Custom Publication

We can’t think of a better way to build deep connections with your audience than with a brand publication. If you want to build a devoted following that is loyal to your brand, inform, educate, engage and entertain them with a custom branded magazine to increase your visibility and get in front of them on a consistent basis. Consider monthly or quarterly magazines with content crafted specifically to fit the lifestyle and interests of your existing brand groupies as well as those whose admiration you’re trying to earn.
Why create a printed brand publication?
It should be a part of an integrated marketing strategy to cut through the clutter and promote brand identity, foster loyalty and engage with customers. Print has longevity and credibility while the digital space is oversaturated and short-lived. Readers need a break from screen fatigue. Multiple readers can also be reached through a single tangible print publication.
Brand publications put your business in your audience’s hands. If you’re the only fitness center/lawyer/community bank/insurance company/apparel company/outdoor gear/FILL IN THE BLANK company to send a publication to your target’s home, you can bet they’re going to remember you for the long haul.
Can you get ROI from a brand publication?
It’s not about making money from advertising. It’s about strengthening the brand through retention and loyalty, which leads to selling more product or attracting new users. Brand publications provide useful and informational content for existing audiences and target prospects – and that valuable content can pay off in spades.
What are 6 benefits of a brand publication?
- Engage directly and more deeply with your target audience
- Build a culture and community around your brand
- Create emotional connections
- Increase brand awareness and loyalty
- Establish credibility with a strong brand-client relationship
- Differentiate yourself from the competition
How do you share your brand publication?
Mail directly to homes or businesses through existing mailing lists and purchased targeted lists
Partner with an existing relevant title and bag your magazine with theirs
Distribute at events
Drop in professional offices or retail locations
Harness the power of printed brand publications
Your brand is directly in the hands of your target audience making your message more memorable. Research has shown that customers find print more authentic and trustworthy than digital messaging. Print readers engage longer than digital viewers increasing your visibility and strengthening your message. Print can be distributed to a very specifically targeted audience. Strong connections made with a tangible product lead to customers who will remember your brand and seek you out in the future.
Who’s creating branded magazines? Everyone’s doing it!
Everyone's Doing It!!
- Red Bull
- Wayfair
- AARP
- Harley Davidson
- Amazon
- Yeti
- State Farm Insurance
If you’re ready to build deep connections and create a community and culture around your brand, we can show you how to get started. As a full-service custom publishing, marketing and design studio with deep expertise in content marketing, the Rufhaus team helps companies build powerful brands—and profits—in the form of magazines, guides and white papers that can live in print and digital formats. Schedule a free consultation with us today!








