Brand Ad Campaign

Following many months of pandemic-related challenges, CareOne launched a year-long ad campaign throughout New Jersey to accomplish three things:

• Inform patients and families of their innovative technology in rehabilitation services
• Highlight the high level of complex care services that sets them apart from and above the competition
• Let patients know CareOne integrates the highest level of safety practices into providing care and that they should feel confident seeking treatment.
  

The winning campaign included 4 main ads with a cohesive theme that were rotated throughout the year. The designs were clean and impactful with bold headlines and enticing main photos. They were quickly identifiable with CareOne branding and were a blend of educational information and warm, supportive visuals. The messaging empowered patients to regain their independence, restart their futures, reclaim their power and return to living – all of critical importance in bringing patients back after a time of extreme uncertainty.

"Let's Recover Together" Ad Campaign

As Covid vaccines slowly became available during the early days of the pandemic, health care workers were invited and encouraged to get vaccinated. Many health care companies faced the surprising reality that not all employees jumped at the chance to receive the new vaccine. CareOne knew the importance of the vaccinations and called us in to develop an employee ad campaign to increase participation in the program.

We knew immediately that such a personal issue required an ad campaign with emotional appeal. We developed a series of 3 ads under the umbrella of “Let’s Recover Together.” They focused on the importance of being able to return to a state of normalcy with events like spending time with grandparents, allowing children to get outside to play together and gathering relatives around the dinner table. The overall theme involved empowering employees to make a difference in their own lives as well as those of others – something that truly strikes a chord with care providers.

Clinical Marketing

As a company that relies heavily on professional referrals, CareOne needed to equip themselsves with a comprehensive library of selling materials to provide their professional partners a snapshot of their superiority in the field. We created a full set of “Advantage” themed sales collateral to quickly convey CareOne’s top line advantages over the competition in a variety of clinical disciplines.

Recruitment Campaign

As employees in health care became fatigued from the increasing demands of the pandemic and started leaving their jobs, CareOne asked us to bring our most creative ideas to the table to help them recruit new talent. We enthusiastically responded with a fun and lively recruitment campaign to attract candidates for open positions all across their business.

We tapped into employees’ desire to enjoy their work. The company wanted new hires to feel appreciated with great benefits but to be motivated by the expectation of finding career satisfaction within CareOne. The campaign included a series of ads that appeared on billboards throughout New Jersey and Massachusetts as well as on a number of digital platforms including social media.

International Recruitment Brochure

To expand their recruiting efforts for RNs and LPNs, CareOne took interest in international recruitment but they needed a selling tool that would inspire a candidate to embark on an overseas journey and relocation. It's no small feat to hire a medical professional across the pond but we were up to the challenge. The result was a beautiful digital recruiting brochure in which we not only presented CareOne as a fulfilling career choice in the U.S., but also painted a picture of what daily life in New Jersey or Massachusetts could offer.

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