Rufhaus Designs Earns the ‘Gold Standard’ for Women-Owned Business Certification

Holmdel, New Jersey - April 2023

Rufhaus Designs, a Monmouth County business specializing in creative design, custom content and marketing, is proud to announce national certification as a Women’s Business Enterprise by the Metro NY Council, a regional certifying partner of the Women’s Business Enterprise National Council (WBENC). WBENC Certification is the gold standard for women-owned business certification in the United States.

“I’m very excited that Rufhaus has the honor of being designated as a WBENC women-owned business,” says Rufhaus President Jennifer Ruf, who launched the company more than two decades ago after serving in art director positions at Nielsen Business Media and Time Warner. “I look forward to making new mutually-beneficial corporate connections as well as networking with other WBE members to exchange ideas and continue growing as a community.” 

Rufhaus is staffed with a diverse team of high-energy thought leaders, all of whom have deep expertise in marketing, editing, writing, and design for a wide variety of verticals, including travel, legal, finance, and health and wellness. Recent projects include:

• Launching three new custom magazines for a $2 billion-dollar nutritional supplement company 
• Creating marketing collateral and a custom publication for the largest chain of skilled nursing facilities in the northeast
• Collaborating with some of the nation’s largest convention & visitors bureaus to create custom guides for meeting planners
• Spearheading editorial content and design for a national magazine for CFOs
• Launching divercity™, an apparel brand that allows cities to celebrate their towns’ rich diversity

The WBENC standard of certification is a meticulous process, including an in-depth review of the business and a site inspection. The certification process is designed to confirm the business is at least 51% owned, operated, and controlled by a woman or women, and that the business has appropriate structure and strategic business planning and implementation in place. 

By including women-owned businesses among their suppliers, corporations and government agencies demonstrate their commitment to fostering diversity and the continued development of their supplier diversity programs, which in turn empowers women as leaders and brings about a more diverse, balanced and sustainable economy.

WBENC Certification combined with professional development and engagement in the WBENC network provides unsurpassed opportunities year-round, both virtually and in-person, for women-owned businesses to grow and expand their business and innovation through events, programming and connections with major corporations and other WBEs.