Marketing

To secure their position as the leader in memory care, Harmony Village asked us to create a library of resources to showcase their services and amenities to patients and professionals. Zoning in on the features that set them apart from other memory care providers was essential to the effectiveness of their collateral.

• Unique neighborhoods depending on the patient’s cognitive abilities
• Specialized activities and programming based on individual needs
  
• Certified dementia care specialists on-site
  
• 24/7 nursing care

All marketing materials tap into the emotional journey a family experiences when considering memory care for a loved one. Every piece is branded for Harmony Village and designed to reassure families that their loved ones will be cared for in a safe, loving, compassionate environment where they will be treated with dignity and respect.

Marketing pieces included a Harmony Village overview brochure plus event announcements and facility tour invitations delivered as sophisticated premium direct mail pieces, printed sell sheets and emails.

Expansion Advertising & Marketing

Recognizing the increasing demand for memory care assisted living among the aging population, Harmony Village initiated a major expansion effort in 2021. With simultaneous new construction and renovation projects underway, they needed our support with advertising campaigns as well as signage to promote multiple next-gen state-of-the-art communities. We created ½ and full-page print and digital ads along with outdoor banners and on-site signage to help meet their census requirements prior to the new openings.

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