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divercity™

Brand identity, website, MAGAZINE, APPAREL, marketing

The new divercityTM brand needed all the tools to support the launch of a magazine. A collaborative mind meld brought us to the logo (available in several variations), which led to the apparel, which led to the website and ultimately to the magazine.

The brand divercity is written in black on a white background

With a magazine launch on the horizon, we designed and developed a captivating website to attract both readers/subscribers as well as publishers/brand ambassadors. The site is both B to C and B to B. Consumers and advertisers alike, experience a little taste of what to expect in the Asbury Park launch issue and others to come. Individuals looking for an exciting new business opportunity are presented with a detailed outline of what to expect when they become a divercity™ brand ambassador with a magazine of their own to publish.

A computer monitor with the brand divercity on the screen.
A website page with the brand divercity on the screen.
Three phones are sitting next to each other on a white surface with divercity brand on it

divercityTM is a brand with a mission of celebrating differences one city at a time. Kicking off in Asbury Park, we developed the standard divercity™ logo as well as a limited edition Pride version. The logo can be easily customized as new cities are celebrated! T-shirts with both logos are popping up all around Asbury Park and surrounding towns.


www.divercityliving.com

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